Shape Blvd was established December 2019 by Buckhead Atlanta trainer Iyabo Holliday! Iyabo is also the co owner of Evolution Performance and Wellness. Being an enthusiastic fitness trainer and a fashionista kick started the journey of Shape Blvd!


Shape Blvd is a luxury brand that was inspired by Iyabo’s love for fitness and fashion! She believes when you look your best, you perform your best! It’s her mission to not only provide and sell great quality clothing that suites your everyday fitness needs, but to also help you throughout your fitness journey. No matter what your fitness preferences are, we have the best selection of athletic and athleisure wear!